Built by logistics people,
for logistics people.
SWS Logistic was founded by a team with direct experience in freight forwarding operations. We saw the gap between how freight actually moves and the tools available to manage it.
From frustration to focused software
We spent years inside freight forwarding companies watching operational teams fight their own tools. The work was complex; the software made it more so. Every transport was a small project managed across email threads, shared spreadsheets, and disconnected inboxes.
SWS Logistic started with a single decision: build around the Transport — not the invoice, not the CRM record, not the form. The Transport is the operational unit. Everything else connects to it.
Four principles that shape every product decision
Radical simplicity
Clean interfaces, intuitive flows. Any dispatcher or fleet manager can be productive on day one — no weeks-long training courses.
Full transparency
Real-time visibility for every stakeholder in the chain: shipper, carrier, consignee. Zero "where is my load?" calls.
Data-driven performance
Clear KPIs, automatic reports, proactive alerts. Decisions backed by numbers, not gut feel or end-of-month spreadsheets.
Operational sustainability
Optimised routing cuts empty kilometres and fuel consumption. 100 % digital documents eliminate paper from the cab.
People who've done the work
Our founding team comes from logistics operations, not from enterprise software sales.
Alexandru Ionescu
CEO & Co-founder
15 years in freight forwarding operations before switching to product. Knows the pain first-hand.
Maria Constantin
CTO & Co-founder
Previously led engineering at a pan-European logistics SaaS. Architect of the SWS Logistic platform core.
Bogdan Popa
Head of Product
Fleet manager turned product designer. Responsible for translating carrier pain points into features that actually ship.
Want to see the platform in action?
Request a personalised demo — we'll walk you through the parts most relevant to your operation.